Gamification, Motivation, Engagement, Product Design Gamification is often used as a shortcut for engagement—but points, badges, and leaderboards rarely fix a poorly designed product. Gamification, Motivation, Engagement, Product design Why Most Gamification Is Lazy Design Gamification has become one of the most common answers to a difficult product question: “How do we get users to engage more?” The typical response is predictable. Add points. Add badges. Create a leaderboar