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Impact Kits

Startup Kits – Turn ideas into Impact. Clarity, Strategy & Storytelling

Our Startup Impact Kits help early-stage teams gain clarity, validate ideas, and craft compelling investor pitches.

From strategy mapping to storytelling decks, we equip founders with everything they need to move forward with confidence.

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Strategy & Discovery

For early-stage teams or those seeking clarity on what to build or how to communicate their vision. 

Clarity leads to confidence

Timeline: 8 - 10 days

Clarity Sprint

Perfect for early stage teams stuck on "what to build" or "why is not working"​

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  • 60 min discovery call

  • Competitor teardown+opportunity map

  • User personas + JTBD mapping

  • 1 core user journey map

  • Brand/mission storytelling deck

  • Mini roadmap (next steps + plan)

Investor Ready Pitch Kit

For founders raising and needing clarity + conviction

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  • 60 min pitch discovery session

  • Narrative structure ( Problem >   Solution > Market > Team > Ask)

  • 15-20 Slide deck in Figma/Google slides

  • Visual story telling (charts, product mockups, roadmap visuals

  • Optional script for investor calls ​

Pitch Deck Redesign

Go to Market Design Sprint

Whether you are fundraising, onboarding partners, or refining your product narrative - your deck is your story.

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  • 60-90 min narrative discovery session

  • Clear structure for storytelling ( problem > solution > vision > team > ask)

  • Visual redesign in Figma or Google slides

  • Strategic copywriting and layout flow

  • Investor friendly visual storytelling (charts, mockups, roadmap visuals)

  • Optional founder voice coaching or narrative alignment

For pre-launch teams needing brand, narrative and asset alignment 

 

  • Launch strategy discovery session

  • Brand positioning deck + messaging pillars

  • Social + email templates (Figma)

  • Landing page wireframe and visual direction

  • Asset check list and launch timeline​

Design & Product Development

For teams building or refining a product with clear UX/UI support. Build what matters, faster.

Design Foundation Kit

For MVP ready teams needing real, clear design​

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  • UX Flow + IA maps

  • Wireframes (mid-fi) for 5-7 core screens

  • 1 usability test (3-5 users)

  • Brand mood board + visual direction

  • Dev ready design documentation

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Duration: 3 - 5 weeks

AI Chatbot Design

This is perfect for purpose driven startups, ed-techs, and D2C Brands who want to integrate AI into their product.

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  • Conversation strategy workshop

  • UX Flows + Use case mapping

  • Prompt and response design

  • Visual and interaction design

  • Optional Add ons - Integration support, training handoff, AI model prompt tuning​

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Duration: 3 - 5 weeks

Lean UX End to End UX + UI Design

AR/VR Research and Design Kit

Complete product design from user research to pixel perfect polish, fast hypothesis driven prototyping & real user evidence

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  • Full User research (qual + quant)

  • Empathy maps, personas, user journey, POVs, User stories

  • Hypothesis framing + assumptions mapping. MVP cut roadmap

  • UX Flows, sitemap, IA, mental models, UI design (hi-fi) with accessibility standards

  • 2 usability test cycles

  • Dev handoff, design QA Support

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Duration - 10 - 12 weeks

For immersive product teams needing user insights, spatial UX, and prototyping validation

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  • Discovery session (platform + goals)

  • Trend scan + behaviour mapping

  • Spatial journey and 3D UX mapping

  • Wireframes (VR/AR flows)

  • UX principles for clarity and control

  • Usability test planning

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Duration: 3 - 5 weeks

Storytelling & Communication

For crafting compelling brand narratives and communication assets. Stories shape perception — let’s make yours unforgettable.

Vision Deck for Founders

Sales and Product Demo Deck

Big picture storytelling for partners, internal teams and brand positioning

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  • Purpose, story and mission articulation

  • Why now? + opportunity design

  • Team and philosophy page design

  • Vision and roadmap slides

  • Style direction aligned with founder's tone​​​​

  • Competitive narrative mapping

  • Audience persona and tone definition

  • 10-15 page slide draft copy + layout suggestions

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Duration: 3 - 5 weeks

Customer facing decks that simplify complex products and close deals

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  • Customer pain points, features, and benefits layout​​​​

  • Flow design that mirrors user journey

  • Product screenshots + interaction callouts

  • Pricing/Value proposition slide

  • Integration and case study slides

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Duration: 3 - 5 weeks

Story Driven Micro Sites

Perfect for founders, creators, or brands who need to standalone site that tells one focus, high impact story.

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  • Narrative discovery session

  • Story arc + messaging architecture (clarity, emotion, CTA)

  • UX strategy + sitemap

  • Custom wireframe & high fidelity UI Design

  • Visual storytelling (microintentions, motion, illustrations)

  • Developer ready Figma, Optional copywriting support

  • Idea Use case - Founder story & vision, Campaign or fundraisers, Startup MVP showcase.

  • Book, product or podcast launch

  • Portfolio and personal brand sites for emotional impact​

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Duration: 3 - 5 weeks

Design Retainer Plan (Long Term Collaboration)

Ideal for teams that want embedded design leadership without the cost of a full-time hire.

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  • This package is perfect for startups and scaling teams looking for a committed design partner to support ongoing product development, brand storytelling, and strategic growth. It’s structured to integrate seamlessly into your team’s rhythm, offering consistent collaboration without the need for repeated onboarding.

  • Weekly design sprints to iterate on product features and user experiences

  • Access to user testing loops for continual product validation and improvements

  • Monthly storytelling deliverables like pitch decks, case studies, and internal comms

  • Component libraries, style guides, and rationale documentation to maintain design consistency

  • Flexible support across UX/UI, product strategy, and team enablement

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Duration: 6 months or more

Our Process Toolkit across Packages

  • Empathy maps, personas, narratives, CJMs

  • ​Hypothesis + assumptions testing

  • Heuristics evaluations + NUF Testing

  • Affinity diagrams, ideation boards

  • Use cases, user stories, mental models

  • Business UX Canvas, Feature prioritization

  • Information Architecture, UX Flows

  • Accessibility checks, design principles

  • Lo-fi, Mid-fi, Hi-fi Prototypes

  • Storytelling frameworks for pitches and growth

Meet the Team

At The Design Ethos, we’re not just designers — we’re storytellers, strategists, and systems thinkers.

Our team brings deep experience across UX, product, and brand — combining research, emotional intelligence, and creative rigor to help founder build with purpose. Every project is approached with care, curiosity, and craft — tailored to meet the unique story, mission, and momentum of each client we work with.

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